Direct to the C-Suite, published in the National Real Estate Investor, describes how SAP Americas Inc, and United Technologies Corp have “synchronized” real estate and corporate strategy.
Rory Johnson 7/13/2007
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I don’t think the story in this article is a very good example of aligning real estate and corporate strategy. The main point I got from the article is that they did a better job at thinking big picture about the CRE financial strategy…one element of strategy, of course, but still a support function. Aligning real estate to business strategy would be evidenced by better integration in core, not support, functions such as using real estate to access markets. Just my opinion….
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